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Position Title :Marketing Communication Manager
Hiring Company :BAKO DIAGNOSTICS
Resume Recipient :Hiring Company
Job Category :Marketing
Industry:Life Sciences and Health Care
Location:United States
Job I.D:17197
Nearest Metropolitan Area(s) : Atlanta
Primary Location City,
State
: Alpharetta,GA
Description : 1. Interacts with physicians, employees and clients in a positive manner consistent with the mission and values of Bako Diagnostics.
2. Become subject matter expert in disease states and services
3. Develop content and messaging for collateral through clear writing and proof reading to ensure message is easily understood; (work collaboratively with design and social media team members for layouts and finalization)
4. Manage collateral packaging and launch process
5. Work with advisory/consultant team on developing educational content
6. Conduct voice of customer / market research for marketing; additionally work with R&D on new product launch VOC
7. Coordinate with sales team on feedback and activities
8. Research and assess competitive landscape and market trends
9. Track and report on competitive intelligence and metrics for all brands and target markets
10. Support with Conference/Event planning and management
11. Manage projects and third party vendors
Requirements : • 3-5 years in marketing / product management
• Strong writing and communication skills
• Campaign development and management experience (offline and digital)
• Collateral development experience
• Excellent PowerPoint / Microsoft Office skills
• Experience with Marketing Automation software tool (Pardot or other)
• Strategic thinking
• Healthcare services, Med device, or pharma experience a plus
• Lab, podiatry or dermatology experience a plus
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