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Position Title :Marketing Manager Demand Generation (San Francisco, CA)
Hiring Company :QUALIA LABS, INC.
Resume Recipient :Hiring Company
Job Category :Marketing
Industry:Consumer
Location:United States
Job I.D:14339
Nearest Metropolitan Area(s) : San Francisco
Primary Location City,
State
: San Francisco,CA
Description : You will own a specific business unit to execute and manage all multi-channel demand generation programs. Our marketing team is growing and looking for that next person to bring not only a strong action-oriented attitude, but someone who will contribute to the next level of success for Qualia.
YOUR DAY TO DAY
• Develop and execute measurable integrated demand programs that drive revenue within a specific business unit.
• Forecast, measure, analyze and report on the impact of demand generation activities within focus business unit on sales pipeline, revenue and sales cycle length.
• Own programs from initial conceptualization, execution of the creative process, program execution, and success measurement for a variety of channels including lead nurture campaigns, digital marketing programs, content syndication, etc.
• Work closely with product and customer success to stay updated on new product and feature needs at different stages of the buyer’s journey.
• Stay up-to-date with industry trends and map initiatives to a campaign calendar.
• Own and drive your calendar of integrated programs and communicate program timing with sales to ensure timely follow-up of incoming leads.
Requirements : • 3+ years of highly analytical experience in B2B marketing.
• High-energy, creative, and resourceful self-starter who demonstrates outstanding leadership skills, business ownership, and personal accountability.
• Experience with Salesforce, Hubspot, and Engagio preferred (or other marketing automation systems).
• Attention to detail and ability to multitask.
• Ability to write compelling copy.
• Familiar with Account Based Marketing best practices and strategies.
• Experience in the real estate or lending industry (a plus but not required).
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