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Position Title :Account Based Marketing (ABM) Manager
Hiring Company :QUALIA LABS, INC.
Resume Recipient :Hiring Company
Job Category :Marketing
Industry:Consumer
Location:United States
Job I.D:14305
Nearest Metropolitan Area(s) : San Francisco
Primary Location City,
State
: San Francisco,CA
Description : • Develop and drive strategy and execution for Qualia’s top target accounts
• Grow engagement and conversion from top target accounts, develop highly effective awareness campaigns in conjunction with the field marketing, content, and digital teams
• Monitor campaign pacing and performance; optimize as needed
• Partner closely and collaboratively with the sales team to develop, maintain, and broaden campaigns
• Serve as a B2B Account-Based Advertising expert for Qualia
• Own ABM programs from initial conceptualization, execution of the creative process, program execution, and success measurement for a variety of channels including lead nurture campaigns, digital marketing programs, content syndication, etc.
• Work closely with product and customer success to stay updated on new product and feature needs at different stages of the buyer’s journey
• Stay up-to-date with industry trends and map initiatives to a campaign calendar
Requirements : • 3-5+ years of direct experience with conceptualizing, executing, and optimizing B2B ABM paid, field, and lifecycle marketing campaigns
• A high-energy, creative, and resourceful self-starter who demonstrates outstanding leadership skills, business ownership, and personal accountability
• Experience with Salesforce, Hubspot, and Engagio (or other marketing automation systems)
• BA/BS Degree in Marketing, Advertising, Business Administration, or a related field
• Attention to detail and ability to multitask
• Ability to write compelling copy
• Experience in the real estate or banking industry (a plus but not required)
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